This Week in Marketing – Dr. Fresh, Kraft Mac ‘n Cheese, The Ladders, and Seattle’s Best Coffee
This week hosts Scott MacDonell and Dan Granger are joined in studio by Puneet “Dr. Fresh” Nanda, the King of Toothbrushes! They discuss how Dr. Fresh took long-standing brands like Binaca and revived them. He also gives an inside look how to break into the corporate marketplace with an independent company. In the “Does it Sell” segment, Scott and Dan look at ads for Seattle’s Best Coffee, The Ladders, and Kraft. For more information, show notes, and schedules visit http://www.thisweekin.com.
Duration : 0:31:52
Posted on February 5th, 2011 | By: admin | Tags: ad, ad campaigns, Ads, advertising, Barbie, Binaca, brand affinity, close up, Dan Granger, Dr. Fresh, dr. kens, FACEBOOK, Firefly, Google, homestyle, independent, industry, Kraft, mac 'n cheese, marketing, Net Neutrality, orazyme, press, print, Scott MacDonell, Seattle's best coffee, social media, Spiderman, Starbucks, startups, strategies, the ladders, this week in marketing, thisweekin, twi, Visa, web, Web Tv
Filed under Jenny Craig
This Week in Marketing – Jenny Craig, Oprah’s Network, Celebrity Endorsements and Brand Affinity’s Ryan Steelberg
This week marks the premiere of This Week in Marketing with hosts Scott MacDonell and Daniel Granger. They are joined in studio by Brand Affinity Technologies’ Ryan Steelberg. They discuss Google, dMarc, and new marketing strategies. Plus they ask we will care in 12 months about net neutrality, social media, the resurgence of print media, and the frenzy over the web on your TV. In the Does It Sell? segment they look at commercials for Jenny Craig, Oprah’s OWN Network, and the Superbowl Club for Visa. For more information, show notes, and schedules, visit http://www.thisweekin.com.
Duration : 0:29:23
Posted on January 12th, 2011 | By: admin | Tags: ad, Ads, advertising, brand affinity, Dan Granger, dMarc, FACEBOOK, Google, industry, Jenny Craig, marketing, Net Neutrality, Oprah, OWN, press, print, Ryan Steelberg, Scott MacDonell, social media, strategies, Superbowl, this week in marketing, Visa, web, Web Tv
Filed under Jenny Craig